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Advertising on the Internet [Paperback] [Brad Aronson, Robbin Lee Zeff] [General] Price Online
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Newly updated to include the latest technologies and issues relating to online advertising, an accessible resource discusses the concerns of advertisers, legal issues, and the capabilities of direct marketing such as opt-in email, promotions, and sweepstakes. Original. (Intermediate).
| Isbn: | 0471344044 |
| Format: | Paperback |
| Category: | General |
| Author: | Brad Aronson, Robbin Lee Zeff |
| Publisher: | John Wiley & Sons Inc |
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