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Blockbusters [Paperback] [Gary S. Lynn, Richard R. Reilly] [Business & Economics] Price Online
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After eight years of research, Lynn and Reilly, two business professors, present their findings on successful product development, extrapolated from data gathered from 20 teams, including iMac, Colgate total Toothpaste, and Palm Pilot. Reflecting bo...
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After eight years of research, Lynn and Reilly, two business professors, present their findings on successful product development, extrapolated from data gathered from 20 teams, including iMac, Colgate Total Toothpaste, and Palm Pilot. Reflecting both winning and failing scenarios, these case studies detail how each team approached its development initiative and what crucial steps it took, or should have taken, to ensure its product`s success in the marketplace.
| Isbn: | 006008474X |
| Format: | Paperback |
| Category: | Business & Economics |
| Author: | Gary S. Lynn, Richard R. Reilly |
| Publisher: | Harpercollins |
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Price
Online
Blockbusters
Blockbusters
[Paperback]
[Gary S.
Lynn,
Richard R.
Reilly]
[Business
&
Economics]
Price
Online
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